Sell more with a secondary promise
Article Abstract:
Direct marketing normally uses big promises to lure customers, but they remain cold and skeptical. Customers can still be motivated with a smaller, secondary promise that is more credible in the context of the message.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Use a letter, self-mailer or postcard?
Article Abstract:
A discussion on whether to use letter, self-mailer or postcard as the right format, in business to business mailings, is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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