Society eyes tiger for mail effort
Article Abstract:
The wildlife Conservation Society used the image of a tiger on the envelope of its annual spring acquisition mailing. It hoped that the tiger's image would help the organization reach its goal for response rate and would help to promote the Tiger Mountain exhibit at the Bronx Zoo.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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DMA's new strategic plan nearly ready
Article Abstract:
The Direct Marketing Association discussed its plans to grow in the areas of research and business education at its meeting. Details of the planning agenda are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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