Still hung up on click-throughs?
Article Abstract:
Online advertising will continue to grow despite failing to reach initial over-optimistic goals. Click-through rates are used as a measure of online ad performance but more sophisticated marketing requires other measures of customer acquisition and interaction.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Study: Premium Ad Inventory Will Sell
Article Abstract:
Jupiter Media Metrix Inc. has issued a new report about online advertising. The report, which showed that companies favor premium inventory despite higher costs, also reported that media buyers are focused on ad performance.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Webcasts mature as marketing tool
Article Abstract:
The business-to-business Webcast is establishing itself as a legitimate sales tool.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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