Allstate selects Xchange CRM products

Article Abstract:

Northbrook, IL-based Allstate Corp will use Boston, MA-based Xchange Inc's solutions to drive personalized communications across all its customer channels. The company chose Xchange Analytics and Xchange Campaign for their open architecture, scalability, ability to integrate online and offline touch points and extensive partnerships with companies such as systems integrator Pricewaterhouse Coopers.

Allstate Corp.

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Tecmo e-mails plug X-Box game

Article Abstract:

Game developer Techmo utilized rich media e-mails recently to promote Microsoft's new X-Box home gaming system.

Electronic computers, Electronic Computer Manufacturing, New Electronic Marketing, Direct Mail Advertising, Personal & Home Computers, Direct Mail List Rental, Direct mail advertising services, Microsoft Corp., Computer games, MSFT, List brokers, Tecmo Inc.

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Street theme strikes the right balance for skateboard audience

Article Abstract:

Huntington Beach, CA-based Blitz Distribution has launched a business-to-business campaign created by Visual Intelligence Agency targeting retailers who feature skateboards.

Sporting Goods, Bicycle Stores, Sporting Goods Stores, Advertising Activity, Account Activity, Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Sporting goods and bicycle shops, Business to Business, Wooden Skateboards, Bicycle stores, Skateboards, Blitz Distribution, Visual Intelligence Agency

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