It's time to take broadband seriously
Article Abstract:
The merger between Internet service provider America Online Inc (AOL) and media company Time Warner Inc is expected to bring into focus the importance of broadband cable television. The convergence of Internet and television would make broadband cable the primary delivery mechanism for the new platform of interactive TV. Industry analsysts said that AOL would benefit from the merger because it will provide the broadband cable and content access for its new AOL TV service.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Studies find large gap between present, future ITV customers
Article Abstract:
Two studies on interactive television revealed differences that seem to indicate the serious lack of relevant information about the industry and what it offers to consumers. The surveys were conducted on 1,000 clients of WorldGate of Trevose, PA, and by TechTrends, an interactive entertainment research company. The confusion appears in the wide disparity in consumer responses when asked to grade the importance of customized interactive advertising.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Comcast trials bring PVR race to a head
Article Abstract:
Comcast Cable Communications will conduct separate but simultaneous trials of personal video recorders (PVRs) made by ReplayTV and TiVo. Andy Adiss, VP of marketing at Comcast Cable, said the PVRs made by the two companies use different technologies, which would result in a different viewing experience. During the trials, ReplayTV will cover Comcast subscribers in Burlington County, NJ, while TiVo will cover Cherry Hill, NJ. Subscribers will also receive an additional set-top box that will be attached directly to their cable set-top and telephone lines.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic: