Tacoda starts behavioral ad network
Article Abstract:
Tacoda systems launched the AudienceMatch Network, which generates advertisement leads based on the prior Web behavior of the reader. Unlike other paid listing providers, AudienceMatch allows advertisers to bid on categories like auto buyers, homebuyers so as to reduce the bid amount.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Microsoft job pitches hint at paid search ambitions
Article Abstract:
Microsoft's plans to launch a paid search program have been denied by their representatives. But the recruiter for Microsoft has posted jobs for paid search specialists. The details of Microsoft plans are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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