Technology alters face of fundraising
Article Abstract:
No matter how much the world changes and develops technologically, human nature and human needs remain the same, and so does the desire to help others. However, developments in the technological fields have changed the face of fundraising and with use of database and Internet, direct approaches to donors, which are more personalized, are taking place.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Developing new business is process, not an event
Article Abstract:
The process of using direct marketing strategies for new business development is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Generational marketing, census offer DM insight
Article Abstract:
The importance of direct marketing as the ideal medium to reach Generation Y is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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