The Europeans just don't get us, part 1
Article Abstract:
The opinions of American advertising agencies, on the International Advertising Festival's Lions Direct and Cyber Lions awards in Cannes, France, which were dominated by European companies, are presented. The opinions of Lor Gold, executive vice president and chief creative officer at Draft Chicago, who emphasized on the role of creativity more than strategy and results, which forms the basic criteria for winning these awards, are also presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Iowa Tries to Lure Back Ex-Residents Via Mail
Article Abstract:
The Iowa Department of Economic Development has launched a direct marketing campaign in an attempt to attract back former residents. The ad campaign, which includes up to 7,000 direct mail pieces, is aimed at filling a projected deficit of workers following the retirement of members of the baby boom generation.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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Caples covets general agencies
Article Abstract:
John Caples International Awards is conducting new marketing campaign for attracting entries to its 28th awards contest. The company has formed a general agency with four industry experts for this purpose.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Comment about this article or add new information about this topic:
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