The measurement obsession: going too far?

Article Abstract:

In 2005, marketing industry was obsessed with the need to prove the effectiveness of advertisements in increasing sales. However, there are other not so obvious benefits from marketing, which cannot be measured in sales. The need to understand those aspects and view marketing from a different perspective is highlighted.

Forecasts, trends, outlooks, Evaluation, Advertising effectiveness, Industry forecasts

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Lead generation pays over long term

Article Abstract:

The growing importance of lead generation in target advertising and its benefits are discussed. The lead generation market has touched 347 million dollars in first half of 2005.

Target marketing

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Holiday marketing: make your list and check it twice

Article Abstract:

Suggestions to retailers, catalogers and other multiple channel marketers, for creating strategies that can help in boosting sales during holiday season, are presented.

Retail Trade, Retail industry, Strategic planning (Business), Christmas business

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