Trust of DM remains issue for Hispanics

Article Abstract:

2005 Hispanic Report presented by the Direct Marketing Association based on a survey reveals that the Hispanic community of the United States has less trust on the companies that sells through direct marketing channels. The survey also reveals that the Hispanic consumers want to touch and see the item to assess product quality.

Surveys, Direct Marketing Association, Hispanic American consumers

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How Jeeves competes with big guys

Article Abstract:

Search engine Ask Jeeves is competing with Google, Yahoo, MSN and AOL, by its offerings to advertisers. The steps to be followed by advertisers, to sign up for a sponsored listings program, of Ask Jeeves and other search engines, are listed.

On-Line Information Services, Database Vendors, Services information, Information retrieval services, Methods, Database industry, Services, IAC Search & Media, ASKJ

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Around the globe the message is integration

Article Abstract:

The forecasted growth of mail and e-mail in direct and interactive marketing in the United States is discussed.

Forecasts, trends, outlooks, Telegraph & other communications, Wired Telecommunications Carriers, Direct Mail Advertising Svcs, Electronic Mail Services, Direct Mail Marketing, Forecasts and trends, Electronic mail systems, E-mail, Email, Market trend/market analysis, Direct mail advertising, Direct-mail advertising

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