Where's Clifford? helping a museum
Article Abstract:
The marketing efforts of Chicago Children's Museum using the animated character, Clifford the Big Red Dog, in the areas regularly visited by parents and children, are presented. The membership drive for the museum is also taken up as a part of the campaign.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Aviation publication flies high with nothing but ads
Article Abstract:
The advertising strategies of Aircraft Owner, a monthly buyers guide for aviation products and services that has increased the magazine's circulation to 127,000 are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Mycashmere enlists mailer support. Headhunter trying to rub Delta fliers the right way
- Abstracts: Bringing life back to suburban streets. National Housing Quality Awards
- Abstracts: Adapting to new emission rules. Choosing between 2- and 4- strokes. Yamaha adds a 250-hp 4-stroke to its lineup
- Abstracts: Fleeing hurricanes and high overhead. Opening China
- Abstracts: Increased donor files help ASPCA build on hurricane relief efforts. Telemarketer brings Latin twist on Katrina aid