Which came first: the chicken or the egg?
Article Abstract:
Advertising is an important aspect of manufactured home retailing. It should not only be done when customers are more likely to buy. Advertising should be consistent because home purchasing requires a major decision making. When sales are declining, the more advertising is needed. Advertising should focus on improving quality of houses and the site-built market. Moreover, advertising the cost per square foot is one of the best methods in advertising manufactured homes.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1999
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How telemarketing can improve your advertising
Article Abstract:
Telemarketing can greatly improve the advertising efforts of manufactured housing businesses when adopted as part of the overall advertising strategy. The direct-contact selling method via telephone enables businesses to cover a wider territory of prospective customers faster and in a more cost-effective manner than face-to-face selling. Telemarketing may have inherent drawbacks, but it still serves as an effective advertising tool.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 1995
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