A systems approach to measuring retail structure in Germany and the Netherlands
Article Abstract:
An alternative retailing activity study approach based on the general systems theory is presented. The technique focuses on functional marketing flows rather than on the entities involved, with the various input and output flows evaluated and related to the total industry inputs and outputs. Structure analysis shows the relation of the retail industry to the national economy and is effective in comparative marketing studies of other commercial sectors.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 1992
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Optimal response to a next generation new product introduction: to imitate or to leapfrog?
Article Abstract:
The impact of technological innovations, on consumer preference for new products, is examined.
Publication Name: Managerial & Decision Economics
Subject: Economics
ISSN: 0143-6570
Year: 2006
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