Advertising and Promotion
Article Abstract:
Advertising expenditure on jeans cut back owing to declining market conditions but Levi Strauss and Co. is still the largest advertiser in the U.K. market for jeans at 68% of the total of 8.5 million British pounds.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Executive Summary
Article Abstract:
The U.K. market on jeans in 2001 is just recovering, led by women's fashion, while sales to men still in the decline, and to children remaining static. Levi's is still the leading brand.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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The Supply Structure
Article Abstract:
The U.K. market for jeans slumped in 1998 and 1998, but in 2001, Levi Strauss and Co., still leads the market, followed by Gap Jeans, Next, Diesel, Falmer, and other own-label brands.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
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