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Advertising and promotion

Article Abstract:

Advertising expense data for the snack food industry is given. The data outlines the highest spending brands due to the impossibility of determining specific data on appetizer advertising expenditure.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

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The Consumer

Article Abstract:

Consumer statistics from 1999 to 2001 are outlined. Statistics are broken into consumption data by age group and product types.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

Statistical Data Included, Consumers

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Subjects list: United Kingdom, Research, Marketing, Snack foods industry, Snack foods, Market research, Appetizers

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