Books: Advertising and Promotion
Article Abstract:
Market research information pertaining to the amount of advertising and promotion in the book publishing industry is outlined. Overall this type of expenditure is low due to the fact that each book is a product and would show disproportionately in relation to sales.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Books: Distribution
Article Abstract:
Market research about distribution in the book publishing industry is outlined. The majority of the information relates to industry company growth and the rates at which they are growing.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic: