Bottled Water: New product trends
Article Abstract:
Information about current product developments and trends in the bottled water industry are given. Flavored, fortified, and single serve products have all had a major impact in positioning water products into direct competition with soft drinks.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Bottled Water: Advertising and Promotion
Article Abstract:
Research information regarding the bottled water industries marketing and advertising activities are given. Media advertising expenditures for outdoor, television, press, cinema, and radio are outlined.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
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