Deodorants and bodysprays
Article Abstract:
The UK market for deodorants and bodysprays reached a value of 380 million pounds sterling in 1998. The largest market sector is women's deodorants/antiperspirants, accounting for 44%. The men's bodysprays sector is now larger than the men's deodorants sector, having expanded more rapidly between 1996 and 1998. The market is rapidly nearing saturation point, with sales of both men's and women's deodorants and women's bodysprays set to remain almost static in real terms in the period to 2004.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1999
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Deodorants and bodysprays
Article Abstract:
The UK market for deodorants and bodysprays is worth an estimated 300 million pounds sterling, representing growth of 31% on 1991, and real-terms growth of 8%. The men's product sector currently makes up 40% of the total and it has enjoyed the highest growth over the period. The market is dominated by Gillette and Elida Faberge. An overview of the market is given, including details of trends, supply structure, advertising, distribution, consumer profile and forecasts for the future.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1996
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