Determinants of trust in supplier relations: evidence from the automotive industry in Japan and the United States

Article Abstract:

A difference exists with regards to Japanese and American suppliers' view of trust. A survey of 1000 suppliers in the automotive industry revealed that Japanese suppliers are more trusting and complex in conceptualizing the idea of trust than their American counterparts. Determinants of trust and opportunism also vary between the two groups of suppliers. Factors that are found to enhance trust include long-term commitment, information exchange and technical assistance.

Psychological aspects, Social aspects, Automobile equipment and supplies industry, Automotive parts industry, Japanese, Japanese (Asian people), Trust (Psychology)

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An empirical examination of advertising as a signal of product quality

Article Abstract:

Indications of game-theoretic models of advertising and quality signalling were investigated in the automobile industry. Findings revealed that manufacturers employ both price and advertising to signal the quality of their products. Firms employ above average levels of advertising when price surpasses the full information case. A positive relationship between higher future sales and current advertising levels was also observed.

Advertising Management, Analysis, Usage, Product quality, Advertising, Marketing management

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Market structure and incomplete information: price formation in a real-world repeated English auction

Article Abstract:

Price formation in an English auction of used police cars is studied in the context of buyer size. Bekhchandani's model of a second price is tested on the sale of 340 used vehicles in 13 public auctions dependent on the amount of purchases of the three largest buyers. Empirical findings indicate that the number of buyers is a determinant in price formation than buyer size.

Research, Economic aspects, Marketing, Letting of contracts, Competitive bidding, Monopolies, Auctions

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