The consumer
Article Abstract:
A survey of females from the age of 15 and older revealed that about 88% of women in the UK use perfume. Statistics are included for the reasons men and women gave for purchasing certain fragrances. Older women exhibit greater brand loyalty. Purchases of perfume declined slightly between 1999 and 2001.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Distribution
Article Abstract:
Boots leads the mass market in distribution of women's bodycare products. Superdrugs, grocers, independent chemists and department stores are other outlets of distribution.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic: