Education and understanding: keys to the future of biotech
Article Abstract:
US consumers continue to be open to the promise of biotechnology in agriculture despite the adverse publicity for such technology from Europe. Based on the survey conducted by Wirthlin Worldwide on the subject of biotechnology application in agriculture, 63% of Americans believe that biotechnology will provide a positive impact for their families within five years. The survey stressed the importance of providing complete information in getting continued consumer support.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 2000
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Students as stewardship agents
Article Abstract:
Washington, DC-based environmental initiative awareness group AG-Earth Partners uses one of the most effective marketing tools to deliver stewardship messages to conumers and policy makers. They team up with students. AG-Earth Partners Coordinator Tom Van Arsdall noted that children are a very enthusiastic audience with no preconceived notions about agriculture or the environment. He also observed that children who are shown the benefits of agricultural diversity and environmental programs and how they can help nurture the earth and its environment willingly share their knowledge with others, beginning with their parents.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 2000
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Tough times
Article Abstract:
Decreasing commodity prices are expected to affect farmer incomes for 1999. Agricultural input companies are thus expected to increase efforts to maintain market share amid tighter competition. Some suppliers have taken prevailing conditions as an opportunity to boost efficiency for crop and livestock production. Other financial alternatives taken by companies include cost reduction programs and crop protection cuts.
Publication Name: Agri Marketing
Subject: Economics
ISSN: 0002-1180
Year: 1999
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