Information and advertising: the case of fat consumption in the United States

Article Abstract:

The relationship between diet and heart disease was already established in the 1960s. US government and general information sources built on this knowledge through education programs that highlighted fatty food consumption and its related health risks from 1977-1985. However, food manufacturers were allowed to make 'health claims' from 1985-1990. Information has not exhibited extensive impact on total food consumption behavior. However, advertising showed promise in promoting such information and affecting market behavior.

Health aspects, Research, Marketing, Risk factors (Health), Diet, Diet in disease, Health risk communication

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Computing the Impact of Social Security Using the Life Cycle Consumption Function

Article Abstract:

The impact of Social Security on personal savings is analyzed within the framework of the Keynesian consumption theory and the life cycle theory. Demographic factors are found to have significant effect on the consumption function. Parameter choice has led to a variety of conclusions regarding Social Security impact on savings. A pay-as-you-go Social Security system has contributed to a constant long-run savings rate.

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The state antismoking campaign and the industry response: the effects of advertising on cigarette consumption in California

Article Abstract:

The California Tobacco Tax and Health Promotion Act became effective in 1988. The state regulation increased cigarette taxes from Jan. 1989 and established a $26 million advertising campaign between Apr. 1990 and Jun. 1993. The antismoking campaign was effective in reducing cigarette consumption. However, tobacco officials have lobbied successfully to counter the campaign.

Laws, regulations and rules, Advertising, California, Smoking, Antismoking movement

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