A SharkProof Marketing plan

Article Abstract:

The SharkProof Marketing Formula provides a methodology in developing a marketing plan that ensures a firm's competitivity. The formula incorporates competition, strategy, the 5Ps of business, operations, external and internal resources and a pyramid in developing a plan that sustains an economic development program. Data derived from local and regional sources, life cycle testing of strategies and SWOT analysis of operations and resources precede the development of the plan.

Marketing Management Development, Models, Evaluation, Marketing management, Marketing, Marketing models, Strategic planning (Business)

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University center technical assistance and strategic plans for local economic development

Article Abstract:

University Centers play an essential part in the strategic planning of local economic development. University Centers are part of the University Center Program which provides technical assistance to development efforts. Much of the contribution of the University Centers come in the form of education and research but an unexploited potential of these organizations is their coordination ability which could gather all the necessary inputs for strategic planning.

Administration of Urban Planning and Community and Rural Development, Rural Planning & Development, Planning, Services, Universities and colleges, Economic policy, Rural development

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