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Market segmentation

Article Abstract:

Sales of yellow fats declined in the UK between 1996 and 2000, but manufacturers developed spreads that taste better and spread more easily. Companies such as Unilever attract customers by advertising the healthful attributes of their lower-cholesterol products.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

Pressed Olive Oil, Health aspects, Product information, Statistics, Olive oil, Lurpak

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The consumer

Article Abstract:

Consumption of margarine declined in the UK between 1996 and 2000, but sales of butter increased slightly. Diet-conscious consumers bought more low fat spreads, and older consumers showed a preference for salted butter.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001

Demographic aspects, Consumers

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Subjects list: United Kingdom, Statistical Data Included, Marketing, Dairy industry, Dairy products industry, Butter, Fats and oils industry, Oils and fats industry, Margarine

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