Microwave ovens
Article Abstract:
U.K. sales of microwave ovens in 1998 are set to reach 1.67 million units, up 22% from 1993, with a market value of some 202 million pounds sterling, an increase of 2% on 1993. Replacement purchases are becoming increasingly important in the maturing market where more than 70% of households possess a microwave. Sales are dominated by Japanese players, such as Sharp and Sanyo, each with a leading 19% of the volume market, followed by Panasonic with 16%. It is forecast that the microwave ovens market will reach 1.78 million units, worth 193 million pounds sterling, by 2002.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1998
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Microwave ovens
Article Abstract:
The United Kingdoom microwave oven industry is experiencing stability in sales with only a 2% increase in units sold during 1995. Sales of microwave ovens was worth 209 million pounds sterling in 1995 but manufacturers have difficulty in improving or changing microwave ovens sufficiently to attract new customers and publicity for these items has been reduced. It is expected that the market will separate into cheaper, basic models and those with more functions selling for a higher price.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1996
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Microwave ovens
Article Abstract:
A statistical review of the UK market for microwave ovens is presented. The study includes combination, browning and compact microwaves sold for use in the home. It is anticipated the UK market for all microwave ovens will be worth 212 million pounds sterling in 2000.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2000
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