New product trends
Article Abstract:
The beverage industry in the UK introduced several new energy and stimulant drinks between 1997 and 2001. Coca-Cola's has added Burn in addition to Powerade, which has a 15% market share. There are also organic drinks such as Gusto Organic Energy and Free Natural. Both energy and relaxing drinks will display new packaging.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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The future
Article Abstract:
Beverage companies in the UK and elsewhere are experimenting with online sales plus new and improved vending machines. Herbs and vitamins are included in many products, such as 180 from Anheuser-Busch. Consolidation may follow the break-up of Britvic Soft Drinks.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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Advertising and promotion
Article Abstract:
The UK beverage industry's expenditures for advertising energy and stimulant drinks rose about 270% between 1996 and 2000. Red Bull spent more than any other company in the category. Sales themes include sports sponsorship by several companies.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
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