Ritchie Industries looks beyond livestock; positions for new futre

Article Abstract:

Ritchie Industries Inc of Conrad, IA, has hired the services of CMF and Z Marketing Communications when it decided to venture into a new market niche. The company, a distributor of high-quality animal watering equipment for almost 80 years, developed the Stall Fount automatic watering device specially for the equine market. Ritchie, recognized in the swine, dairy and beef industries, reported a noticeable increase in sales for May and Jun 2000, following the ad campaign.

Use of services, Farm Machinery and Equipment Manufacturing, Farm & Garden Equipment, Agricultural equipment, Ritchie Industries Inc.

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Got grammar? Creating a milk poster campaign palatable to both teens and teachers

Article Abstract:

LaTorra Paul and McCann Inc's "Got milk?" advertising campaign for the American Dairy Association and Dairy Council Inc was a hit with students, teachers and food service directors. The campaign, which is aimed at encouraging milk consumption at schools, represents a deviation from past milk promotion campaigns. Instead of focusing on the nutritional aspect of the product, the Syracuse, NY-based ad firm decided to focus, albeit surreally, on the absence of milk.

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Agri-food marketers must assure safe products

Article Abstract:

A 1998 survey from CMF and Z's Food Practice Group and the International Food Safety Council showed that consumers already place a greater premium on product safety over flavor and nutrition for agricultural food products. Food safety even ranked ahead of crime prevention, safe drinking water and other issues. This attitude was strongly related to the level of media coverage on the safety issue.

Crop Production, Product standards, safety, & recalls, Market information - general, All Other Miscellaneous Food Manufacturing, Food Products NEC, Food

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