Women's fragrances
Article Abstract:
A review of the UK women's fragrance market over the period 1992-1997 reveals that there has been a high level of new brand activity. Producers introduced around 60 new fragrances in 1996. The new brands fragment the market, the value of which declined 4% in real terms between 1992 and 1996 to reach 444 million pounds sterling. Advertising expenditure totalled 37.7 million pounds sterling in 1996. Other major features include the strength of brand loyalty, the increasing importance of designer labels, and the loss of some of the mass market to discounted fine fragrances.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1997
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Women's fragrances
Article Abstract:
The UK market for women's fragrances in the 1990s has been characterised by a move away from the 'power fragrances' which were favoured in the 1980s, towards lighter fragrances. This may produce short-term volume growth in the market, since lighter fragrances can be applied more frequently. The UK women's fragrance market grew from 393 million pounds sterling in 1991 to some 435 million pounds in 1995. There is strong consumer loyalty to fragrance brands.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1996
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Women's fragrances
Article Abstract:
In 1998, the market for women's fragrances was valued at 462 million pounds sterling, representing 10% growth since 1994. The number of new fragrance brands increases annually, with 66 new brand launches in 1998. Fine fragrances make up 72% of the market, reporting growth in both value and volume terms. An overview of key trends is given, along with market data, company and consumer profiles, advertising, distribution and forecasts for the future.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 1999
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