Apple Series Up Macintosh to Product Hungry Industry: Will Dealers Bite?
Article Abstract:
Apple has launched its Macintosh microcomputer along with three revised Lisa models. The Macintosh has 128K RAM, a high resolution nine inch black and white monitor, and a 3.5 inch disk drive. Apple sees the new Macintosh operating system as a third major environment after the IBM PC and the Apple II. Apple, counting on the Macintosh's success, has invested twenty million dollars in a highly automated state-of-the-art manufacturing plant capable of producing one computer everty twetny seven seconds. The company is trying to make sure that ther will be third party software support for the Macintosh. It is saying that by the end of 1984 there will be over five hundred available titles. Base price for the Macintosh is $2,495.
Publication Name: Consumer Electronics Monthly
Subject: Electronics and electrical industries
ISSN: 0362-4722
Year: 1984
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Federated's Computer Sales Appeal: Trial and Error Victory
Article Abstract:
The Federated Group of California first started retailing computers in 1980. Their marketing strategy was ambitious but the market wasn't ready and they were not successful. In 1981 they changed their strategy to one more oriented to entertainment products. They developed a packaged systems approach and sales of home computers took off. Early in 1983 the company started to broaden its line of computers to include higher priced products. Their approach of carrying a wide selection of crossover products helped raise margins. Computer sales now account for ten percent of Federated's sales and are expected to account for up to twenty- five percent by the end of the year.
Publication Name: Consumer Electronics Monthly
Subject: Electronics and electrical industries
ISSN: 0362-4722
Year: 1984
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The Real Home Front: Punch, Counterpunch as IBM and Apple Slug it Out Again
Article Abstract:
IBM and Apple are battling for the home computer market. The IBM PCjr has been criticized for its keyboard and high price. The Macintosh from Apple has been a great success, both critically and in sales volume. The introduction of the Apple IIc has put Apple in a position to catch, and perhaps pass, IBM in the microcomputer market. IBM could possibly reduce the PCjr price and increase its power to meet Apple's challenge. The real key to Apple's success in this market is marketing. Forty million dollars were spent on advertising the Macintosh and fifteen million million were spent on Apple IIc advertising.
Publication Name: Consumer Electronics Monthly
Subject: Electronics and electrical industries
ISSN: 0362-4722
Year: 1984
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