Asking the right questions. The key to increasing accessory sales

Article Abstract:

Consumer electronics accessories increase the bottomline of a retailer by over 50% despite accounting for a mere 15% of the total CE sales. Examples of how stores like CompUSA and Best Buy weave the accessories into the sales process is illustrated.

Computer Stores, Computer and Software Stores, MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Economic aspects, Specialty stores, Best Buy Company Inc., BBY, CompUSA Computer Superstores

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Upping the owowo factor: demos go live with experiential marketing

Article Abstract:

The positive impact of experiential marketing method on accessory sales in consumer electronics retail sector is discussed. The direct involvement of consumers can result in immediate sales and higher profits.

Sales & consumption, Marketing, Methods, Customer relations, Market size

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Warranty sales zen

Article Abstract:

The significance of monetary incentives and training for sales persons to market consumer electronics is examined.

Management dynamics, Personnel administration, Management, Employee incentives, Training, Company business management, Sales managers

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