Clarifying customers

Article Abstract:

Retailers should constantly study consumer preferences, as these preferences change often, and should include stakeholders in the process of refining business processes and sales strategies. Aspects such as economic status, age, location and ethnicity must be studied together with the concept that the outside environment affects the behavior of customers. Ways on how to understand customers better are presented.

Marketing procedures, Radio, Television, & Computer Stores, Radio, TV, Music, Electronics Stores, Targets & Markets, Consumer Behavior, Analysis, Terminology, Consumer behaviour, Consumer electronics stores, Target marketing

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The end of the world as we know it

Article Abstract:

Several major changes have been occurring in the business world, such as in the cost of labor in China and the cost of raw materials, and industry players and consumers have to embrace these changes. The quality of products and the politics of global expansion, and the implications of these changes in the consumer electronics industry, are discussed.

China, Use of services, Household audio and video equipment, Product quality, Economic aspects, Consumer electronics industry, Column, Influence, Quality management, Materials, Labor costs, Labour costs, Outsourcing

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