Eight steps to improved investor relations
Article Abstract:
Electric utilities that are seeking to increase shareholder value must be able to market products and services efficiently in order to increase revenue while putting a cap on operational costs. Investments for new business processes must also be increased in order to entice more customers.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1998
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Utilities slow to exploit full potential of Internet
Article Abstract:
Despite the growth in the number of web sites for electric utilities, the said firms have failed to utilize the Internet to their advantage. Web sites can be used to enhance the marketing programs of utilities.
Publication Name: Electrical World
Subject: Electronics and electrical industries
ISSN: 0013-4457
Year: 1997
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