Extending warranties' appeal
Article Abstract:
Extended warranty sales are important for consumer electronics retailers, particularly in the holiday selling season, and the execution of a warranty sale could spell trouble. Companies have various programs and follow-through strategies to increase extended warranty sales. The plans of companies for the fourth quarter of 2007 are presented.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
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The numbers game: top-selling product warranties
Article Abstract:
Warranties add credibility to a product especially when the product is a new technology. The top 10 categories of products with highest incidence of warranty attachment are discussed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2004
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The next frontier
Article Abstract:
Trends of American consumer electronics industry switching to Internet Protocol-based audio/video system are discussed. Its advantages and disadvantages are also detailed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2006
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