Game on!
Article Abstract:
The consumer electronics industry is tying up with the American football industry for their marketing strategies, an example of which is the promotional campai gns of New Mexico-based retailer Baillio's. The popularity of football in the U.S., and how various companies are tapping into it for their marketing drives, are presented.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
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Female shopper observations
Article Abstract:
CEA (Consumer Electronics Association) reveals that women account for $55 billion annually in their purchases and 57 percent of CE buyers are women. As women are a notable part in the consumer market, companies and retailers are coming up with different plans to attract this sector.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005
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Bring on the "war"
Article Abstract:
The battle between the rival technologies to win the eye of the customers is discussed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2006
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