Organize your offerings

Article Abstract:

Organizing product assortments is an important but challenging task among manufacturers, buyers, and retailers. Product offerings should be properly chosen and organized, and suppliers and retail buyers should be on the same page. Failure to do so lowers the value of products for end users and could lead to missed opportunities.

United States, Personal narratives, Column, Practice, Product management, Retailers (Persons)

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Its party time for party plan marketing

Article Abstract:

The advantages and growth prospects of party plan marketing, where consumers can get products and socialize with friends, are presented. These parties are popular with urban people and many companies are applying for membership with Direct Selling Association.

Public affairs, Social aspects, Marketing, Marketing models, Urban population, Direct selling

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It starts with a cup of coffee

Article Abstract:

A case study of growth strategies of the United Kingdom-based Starbucks Coffee Company is presented.

Roasted coffee, Fruits and tree nuts, not elsewhere classified, United Kingdom, Case studies, Coffee industry, Growth, Company growth, Case study, Starbucks Coffee Company (UK) Ltd.

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