Picking Apart the Blank Videotape Market: Camera Companies

Article Abstract:

Major camera companies such as Kodak, Polaroid, Konica and Canon have joined the ranks of blank tape suppliers. Videotape makers see Kodak, with its traditional sales strategies, as the most likely to steal market share. Kodak plans to reach drug, variety and film outlets as well as tape-only concerns. Kodak's videotapes are competitively priced at under $10 for standard and under $12 for high grade T-120 tape. Polaroid is launching an extensive media campaign for its videotapes. Canon and Konica do not expect to have the same force as Kodak or Polaroid but believe that their lines will be profitable. Canon's super high grade line of tapes will be priced between twenty-three and thirty- two dollars.

Computer accessories, Market share, Companies, Cassette Tape, Marketing Strategy, Price, Videocassette Recorders, Market Entry

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New Brands Upset Balance in Booming Blank Video Market

Article Abstract:

Many new brands of videotape are appearing on the market. Producers of tape such as Sony and TDK and producers of cassette shells have production capacity beyond their need and have been selling to others who sell the mounted product with their own brand name. Konica, Kodak and Polaroid are entering the market and expect to capture a part of the market in camera shops.

Marketing

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Teletext Update: Set Makers Set To Jump on Bandwagon

Article Abstract:

Television set manufacturers are optimistic about the future of teletext and are preparing products to accommodate it. Zenith will begin shipping a digital receiver capable of receiving teletext in January 1985. Other manufacturers are getting ready to enter the market. Several different teletext systems are mentioned.

Television sets, Television equipment, Manufacturers, Teletext, Videotex

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