Pioneer seeks careful balance of east, west in car audio campaigns
Article Abstract:
Pioneer Electronic Corp is providing high regard for the car-audio aftermarket, where it seeks to provide equal market concern to Western and Eastern markets. This comes as sales in the US and Europe are expected to account for 70% of overall sales in 1998, compared to year-ago figures indicating a 60% sales share for US and Europe and a 40% share for other regions. The company's two-part strategy for 1999 calls for selling car navigation systems in the US and Europe, while boosting sales of high-tech deluxe car-audio equipment.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 1999
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Under new leadership, Maspro seeks expansion of business
Article Abstract:
Maspro Denkoh Corp.'s new President Hideshige Seo is willing to include new digital multimedia broadcasting and communications technologies apart from the company's TV receiver's production. He discusses about his future plans for the company and its new businesses.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2005
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