Playing the waiting game
Article Abstract:
IC production equipment sales are expected to rise by 1998, industry watchers say, but exact predictions vary. Market research company VLSI Research projects 1997 equipment sales to drop 13.8% before rising by 17.2% in 1998. This compares to Dataquest's calculations of a 9.5% boost in 1997 worldwide semiconductor equipment to $930.5 billion. Dataquest, a market researcher, attributes the growth to steadier DRAM prices and a 12% overall surge in 1997 semiconductor drive sales. Industry confidence stems from a reversal in the Semiconductor Equipment Manufacturers Institute's (SEMI) book-to-bill ratio. The ratio for chip manufacturing equipment surpassed parity in Dec 1996, ending a drought that started Mar 1, 1996. IC companies worldwide will have to invest between $15 billion and $20 billion in most top-line equipment to meet their shifts to deep submicron line widths and 300-millimeter wafer size.
Publication Name: Electronic Business Today
Subject: Electronics and electrical industries
ISSN: 1085-8288
Year: 1997
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Serial FireWire finally shows signs of gaining momentum
Article Abstract:
The IEEE 1394 isochronous serial-bus standard based on Apple's FireWall serial bus technology may begin to make inroads in the computer and electronics markets in 1996. The technology has much to offer. It easily daisy-chains or branch-links all kinds of electronic devices at rates up to 400 Mbps, including PCs, all kinds of video equipment and computer peripherals. The technology also supports hot plug-in and plug-and-play. The lack of low-cost chips and other hardware and competition from other slower interconnection technologies from Intel and IBM have impeded IEEE 1394's progress. What has changed is the introduction of inexpensive 1394 chip sets and the first end products that will utilize the serial connection technology. Consumer electronics vendors are now racing to introduce other 1394-implementing products to the market.
Publication Name: Electronic Business Today
Subject: Electronics and electrical industries
ISSN: 1085-8288
Year: 1995
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High fashion in high tech
Article Abstract:
The electronics industry is at a crucial moment in its history. While opportunities to provide business products are growing, there is tremendous growth potential in exploiting the consumer industry. 40% of American households have computers, and computer spending contributes 3% of GDP. The electronics industry should study consumer-oriented industries such as the fashion industry for design and marketing models. Brand names will take on more importance with consumers than sheer technical superiority. Ease of use, accessibility, and pricing will also become increasingly paramount issues. Products must be well-conceptualized and produced efficiently for specific target markets. Companies who wish to compete in the consumer market must demonstrate strength and flexibility in delivering innovative products.
Publication Name: Electronic Business Today
Subject: Electronics and electrical industries
ISSN: 1085-8288
Year: 1997
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