Quiet but successful, MicroCenter steers a steady course through PC retailing

Article Abstract:

MicroCenter has grown from its first store in Columbus, HO, in 1977, to a retailer with 13 sites that are usually half-full of customers such as first-time buyers and do-it yourselfers. The retailer is believed to have achieved its success through word-of-mouth advertising, instead of ad circulars in the newspapers or commercials. MicroCenter is known for its clean, well-lit and well-marked stores that are staffed with helpful people who can answer customers' questions, even difficult ones. The retailer also credits the low turnover rate it has over any large computer chain, to its honest approach.

Comment:

MicroCenter is believed to have achieved its success via word-of-mouth advertising, an honest approach & helpful employees

Strategy & planning, Computer Stores, Computer and Software Stores, Article

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Retailing 'customized solutions'

Article Abstract:

Photographic image developing service retailers are in a unique position to capitalize on the value of personalized retail service. These retailers, who are exposed to the pace by which digital imaging technology change, can offer valuable advise on the photographic requirements of their clients. This close relationship with the customer is expected to be of tremendous value as the competition for digital imaging services intensifies.

Services information, Photofinishing

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1999 geography of retailing

Article Abstract:

Reports on the general conditions of consumer electronics retailers in various cities in the US are presented. The changes in the retail landscape, particularly the stores which entered or exited the market, are discussed. The influence of the local economy on the industry and the outlook of the local retail market are discussed.

Market information - general, Radio, TV, Music, Electronics Stores

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