Retail guinea pig

Article Abstract:

John Kiefer, president of Kief's Audio/Video attributes the phenomenal success of his business to the youth. Kiefer's relationship to the University of Kansas and it's students has led to the evolution of his business, impacting everything from music selection to the mixture of A/V merchandise, pricing structures, service policies and promotions.

Marketing procedures, Household audio and video equipment, Youth, Marketing, Influence, Teenagers, Company marketing practices, Audio-visual equipment industry, Audiovisual equipment industry

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Beyond snake oil with SEO/SEM

Article Abstract:

The growing market for search engine optimization (SEO) and search engine marketing (SEM) firms and the value of SEM-ed or SEO-ed web sites are discussed.

Forecasts, trends, outlooks, Sales & consumption, Computer and Data Processing Services, Services information, Services, Forecasts and trends, Computer services industry, Information technology services industry, Company Web site/Web page, Web sites (World Wide Web), Market trend/market analysis, Web sites, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Market size, Industry forecasts, Text search and retrieval software

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SKU-ed service

Article Abstract:

Installs Inc.'s management on nationwide installation network for retailers, manufacturers and service providers is presented.

Management dynamics, Radio and Television Broadcasting, Radio & TV Broadcasting, Management, Broadcasting industry, Company business management

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