Sony expects strong holiday sales, more shops

Article Abstract:

Sony officials have projected that high-definition electronics and better retail performance will drive holiday sales for 2007, and dealers are seeing better sales figures than originally predicted. The expected boost in sales is mainly due to the company's HDNA marketing campaign. The scope of the HDNA campaign and Sony's 2008 plans are also discussed.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Strategy & planning, Forecasts, trends, outlooks, Marketing procedures, Planning, Electronics industry, Company marketing practices, Company business planning, Company business forecast/projection, Company forecasts, Sony Electronics Inc.

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Winning customers

Article Abstract:

Dr. Joseph Michelli, a business consultant, emphasizes the importance of creating a unique customer experience at Escalate Retail's World User Conference. Michelli has consulted for Starbucks, Pike Place Fish Market and Best Buy's Geek squad, and shares their success stories.

United States, Marketing, Methods, Beliefs, opinions and attitudes, Marketing consultants, Michelli, Joseph

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