Sony invites A/V users to consider fun, as well as facts
Article Abstract:
The marketing strategy adopted by Sony Corp. during the Internationale Funkausstellung (IFA) Berlin 2005, where it had exhibited new products like, high-definition camcorders, flat-panel television sets, and digital cameras, is discussed. The strategy adopted by the company for education customers about its products, and its sponsorship of the Federation Internationale de Football Association (FIFA), are also discussed.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2005
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Toshiba's mobile audio player anticipate future demand trends
Article Abstract:
The marketing of portable digital audio players and hard disc drive-equipped digital camcorders and the anticipations for the demand of these products from Toshiba Corp., are discussed.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2006
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Sony earmarks quick setup, brightness in projector design
Article Abstract:
Sony Corp.'s efforts for increasing the sales of it's image output equipment are discussed.
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2005
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