Training perspectives: a tale of two seasonings
Article Abstract:
The difference between the concepts of training and marketing in the context of customer experience is presented. The need for consumer electronics retailers to understand the interdependency between the concepts in order to attract customers and make their business successful is discussed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Consumers just want to have fun!
Article Abstract:
Consumers of electronics are looking for exciting store designs where they can have fun and search for knowledge. This trend is making stores to create new specific designs to attract various categories of public.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Earning loyalty
Article Abstract:
The importance of customer loyalty programs in consumer electronics industry is discussed.
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Retailing extreme DVDs: the highs, the lows. Getting bigger all the time. B2B and beyond
- Abstracts: Tracking the trends at CEDIA EXPO. The value of second-tier vendors. A new age match for HP's HDTV initiative
- Abstracts: Achieving differentiation and growth in the new age of consumer electronics. Defining your brand
- Abstracts: Accessories enhance the back-to-school experience. 10 companies to watch