Eight points for more useful surveys
Article Abstract:
Surveys aimed at total quality management can be made more useful for clients by using a set of eight points that are respondent-friendly and optimize the gathered information. These points emphasize a high degree of advance planning in framing survey questions so as to obtain data that best represents the opinions of customers. The survey should be able to clearly identify the customers and questions may be posed only in a manner that does not raise the customers' expectations. Specific queries pertaining to attitude/knowledge/behavior may be compressed into a 30-minute survey.
Publication Name: Quality Progress
Subject: Engineering and manufacturing industries
ISSN: 0033-524X
Year: 1996
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Are your surveys only suitable for wrapping fish?
Article Abstract:
Consumer surveys often fail to illicit relevant marketing information because they inappropriately designed. They tend to be targetted at inappropriate consumer groups at an inappropriate time. They do not concentrate on the issues important to businesses and make several false assumptions. Surveys only work when they are designed to address key customers in consumer groups.
Publication Name: Quality Progress
Subject: Engineering and manufacturing industries
ISSN: 0033-524X
Year: 1998
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