Media diet
Article Abstract:
Journalist-advertising expert Leslie Savan relates her favorite movies, books, TV programs and authors. Savan advises consumers to evaluate advertisements and criticizes media's attention to interactivity. Savan notes that she is most creative when at leisure.
Publication Name: Utne Reader
Subject: General interest
ISSN: 8750-0256
Year: 1995
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Op ads: counterads may be more effective than ad bans
Article Abstract:
Advertising that responds to other campaigns, such as anti-smoking ads, may be more effective than the original campaign. Opinion ads may be a better way to counter advertising's effects than legislation banning or restricting advertising.
Publication Name: Utne Reader
Subject: General interest
ISSN: 8750-0256
Year: 1992
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Beyond advertising: marketers find new credibility promoting their products as news
Article Abstract:
Public relations firms have begun to influence what news appears about a product. How PR firms manipulate news media and even create their own 'news' presentations is discussed.
Publication Name: Utne Reader
Subject: General interest
ISSN: 8750-0256
Year: 1992
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