Managed care positives and negatives for health care marketing
Article Abstract:
The marketing of health care services in managed care enterprises is becoming very much like those of other business endeavors. However, health care marketing for big managed care organizations is uniquely difficult. The size of the organization precludes flexibility. Changes in consumer distributions cannot be easily responded to. Consumer satisfaction is also a problem because of possible deviations in the quality of medical service.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1995
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The role of healthcare marketing: in the aftermath of the anti-referral movement
Article Abstract:
The Stark legislation or the anti-referral law has a profound influence on the physician self-referrals especially if physicians are part-owners of the referral network. Instead of investing in self-referral networks where they risk committing fraud, doctors should engage in marketing themselves more actively. More so, in the age of health care reform and managed care, when they no longer have a monopoly on patients.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 1998
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Promotional Model: A New Direction for the National Programme on Immunization (NPI) and Oral Rehydration Therapy (ORT) in Nigeria
Article Abstract:
The relaunch of the National Programme on Immunization and Oral Rehydration Therapy in Nigeria are discussed. A Partner-in-Health strategy has been set up to educate and convince the community to accept the programme.
Publication Name: Health Marketing Quarterly
Subject: Health care industry
ISSN: 0735-9683
Year: 2000
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