System promotes closeness as a plus in TN

Article Abstract:

Columbia/HCA Corp's 'Good thing we're so close... very close' advertising tag line is utilized by the 12 hospitals in the company's Nashville, TN, market, focusing on emergency services and chest pain care. Initially unveiled in Jan 1998, the campaign was effected with the cooperation of Nashville-headquartered advertising company Image III. In late Jun 1998, the second phase of the campaign was unveiled with a 30-minute TV special broadcast on WSMV-TV, NBC's affiliate in Nashville.

Advertising, Tennessee, HCA Inc.

---

Silver cross saturates a suburb of Chicago

Article Abstract:

Silver Cross Hospital and Medical Centers of Jolliet, IL, has launched the second phase of its branding campaign, which was developed with the assistance health care marketing firm, Sturm, Rosenberg King and Co. The hospital's assessment of the first phase showed that awareness of Silve Cross increase by 31% while preferences for marketer services leaped by 60%. The second phase of the branding campaign will focus on consumer linking, a personal approach to the consumer.

United States, Use of services, Advertising Agencies, New orders received, Silver Cross Hosital and Medical Centers

---

Similar abstracts:

• Abstracts: Unique collaboration brings touching ads. Pat tells her story of survival through commercials

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.