Research sparks transformation of Scranton hospital's marketing

Article Abstract:

The results of a consumer perception survey conducted by Scranton, PA- based Moses Taylor Hospital were used as basis for the development of a branding campaign that would transform people's perception of the healthcare facility from that of a quiet hospital to one that knows how to listen to patient needs and concerns. The resulting multi-media campaign was launched in May 1999, and has already improved the hospital's inpatient and outpatient volume.

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Ad campaign boosts preference for hospital system

Article Abstract:

The Greenville Hospital System in Greenville, SC has raised its preference over competitors by 7% as the result of a fully integrated advertising campaign.

Campaign Launched, South Carolina, Hospitals

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Tampa's University Community Hospital uses unusual marketing tool to attract patients

Article Abstract:

University Community Hospital has developed a unique marketing tool that enables it to reach the people it wants to serve while simultaneously educating them about the services it provides. The hospital has a capacity of 155 beds and is located in Tampa, FL. It has established two sites in which families can have their questions on health and wellness answered. The two are the Health Source at University Mall and Health Source at Citrus Park Town Center. Prospective customers are provided wellness information and disease screening services.

Florida

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