Marketing to managed care could be key to survival
Article Abstract:
Physicians looking for professional opportunities must be able to successfully market their skills to managed care providers as these providers become more prevalent. Guidelines for selecting a program and analyzing potential benefits and future earnings are presented. For example, physicians should find out how many physicians will be hired in their specialty. Troubleshooting strategies for minimizing problems between the physician and the managed care provider are also described, such as maintaining a good relationship with the provider-relations representative.
Publication Name: American Medical News
Subject: Health
ISSN: 0001-1843
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
Niche marketing offers many opportunities
Article Abstract:
A physician can build a practice by identifying a niche market that matches his interest or expertise. By filling a need for an under-covered subspecialty, a physician will increase his geographic source of patients, gain referrals, keep patients for other services, experience efficiency in paperwork and gain economies of scale in terms of expensive equipment and staff skills. A urologist seeking to be known for treating impotence wrote articles, spoke to hospitals and service clubs and notified other urologists of his interest.
Publication Name: American Medical News
Subject: Health
ISSN: 0001-1843
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
Right attitude is a must for successful marketing
Article Abstract:
Physicians can successfully market their services by demonstrating concern, and by identifying and meeting a community's unmet healthcare needs. Marketing is a form of communication that helps doctors convey their ability and desire to satisfy patients' healthcare needs. Effective marketing can help doctors avoid the effects of recession, managed medical care programs and increasing overhead costs.
Publication Name: American Medical News
Subject: Health
ISSN: 0001-1843
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Predictors of event-free survival after balloon aortic valvuloplasty. Predictors of long-term outcome after percutaneous balloon mitral valvuloplasty
- Abstracts: Quality of care - time to act. The missing ingredient in health reform: quality of care. The Urgent Need to Improve Health Care Quality
- Abstracts: Questions linger on best HIV drug strategy. Detection of HIV markers may lead to improved therapy. Study raises questions over early vs. late AZT therapy
- Abstracts: Employers team up with providers to tackle costs, quality; hope to see savings of up to 20%. Study dims hope small-group reform will expand coverage
- Abstracts: New abortion battlefront: state informed consent laws. Administration has gain, loss on abortion issues. Only doctors can talk about abortion in Title X clinics