The Haemophilus influenzae type B (Hib) vaccine: A pre-launch qualitative study of parental perceptions
Article Abstract:
A survey undertaken among parents in November 1991 on behalf of the Health Education Authority was useful in assessing the best ways to promote the new Haemophilus influenzae type b (Hib) vaccine against bacterial meningitis in young children. Research looked at areas including information requirements, awareness of meningitis and Hib and reactions to the planned vaccination schedule, using qualitative research methods. The results have allowed appropriate public and professional promotional campaigns to be devised.
Publication Name: Health Education Journal
Subject: Health
ISSN: 0017-8969
Year: 1992
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Strategic research for the launch of the 'Haemophilus influenzae b' (Hib) vaccine
Article Abstract:
Two research projects have been commissioned by the UK Health Education Authority in preparation for the launch of a new vaccine against 'Haemophilus influenzae b' in late 1992. The vaccine will be available to children under five years old. The first research project involves the accumulation of information for health professionals, while the second is aimed at parents. Details of the subjects to be covered in both research projects are also included.
Publication Name: Health Education Journal
Subject: Health
ISSN: 0017-8969
Year: 1992
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The role of applied research in public health advertising: some comparisons with commercial marketing
Article Abstract:
Recent research has focused on the relevance to public health advertising of research methods and techniques used in the area of commercial advertising. It was found that the potential contribution of marketing research to public health advertising is maximised if that research is part of a strategic planning process. It would be valuable to look further at the links between research and strategy.
Publication Name: Health Education Journal
Subject: Health
ISSN: 0017-8969
Year: 1995
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